UPRISERS®
Brand Book
Updated 11.2024
OUR LOGO
THE DETAILS
The UPRISERS® logotype uses Founders Grotesk X-Condensed with custom styling. This is the main identifier for the brand. All custom typography highlights UPRISERS®’s mission to uplift and look towards the future.
logotype color
The UPRISERS®’s logotype may be used in black or white. Color can be used sparingly when it relates to the composition and context of the piece. The entire logotype must be in the same color.
LOGOTYPE
SAFE ZONE
Our logotype’s safe zone is determined by its height. The registration mark is not considered in our clearspace guidelines. The smallest size our logotype may appear is 15 pixels tall.
logo misuse
Always ensure the safe zone guidelines are put into consideration when placing the logo near other surrounding elements. Please also consider these misuses.
Do not distort the logotype.
Do not change the transparency of the logotype.
Do not use multiple colors within the logotype.
Do not crop the logotype.
Do not use drop shadows or any other effects.
Do not use the logotype without the registration mark.
ICONOGRAPHY
Always ensure the safe zone guidelines are put into consideration when placing the icon near other surrounding elements. Logo misuse rules also apply here.
![[2024] UPRISERS Logo _ Black](https://res.cloudinary.com/brandpad/image/upload/c_scale,f_auto,w_25/v1732673873/31331/2024-uprisers-logo-_-black_cf5a331c){kind=logo}
![[2024] UPRISERS Globe _ Black](https://res.cloudinary.com/brandpad/image/upload/c_scale,f_auto,w_25/v1732676015/31331/2024-uprisers-globe-_-black_345f1a7d)
*2.0 Logo: Only to be used in context with UPRISERS® Sustainability Initiatives.
![[FNL] UPRS_Star_White](https://res.cloudinary.com/brandpad/image/upload/c_scale,f_auto,w_25/v1750052572/31331/fnl-uprs_star_white_2fe60abd)
THE STAR
FOR SOCIALS, WEB, & PRINT:
The UPRISERS star can only be used when the UPRISERS main logo is present in the compositon.
FOR MERCHANDISE:
The UPRISERS star can be used as a pattern but should not be the only branded element on a piece of clothing.
COLOR
Through every iteration of UPRISERS®, our neon green color has followed us. It is loud and significant just like our voices.
FULL PALETTE
There are two tiers to our color palette. For external use, we encourage our primary palette can be used most often. Internally, campaigns and collections are not limited to this palette.
UPRISERS® Green
UPRISERS® Black
[Ecom Only] UPRISERS® Ecom BG
UPRISERS® White
UPRISERS® Camo Green
UPRISERS® Beige
COLOR BEST USE
All colors in our palette can be used as either background or accent colors with any color in our palette.
TYPOGRAPHY
Our typography palette is versatile. All fonts in our palette may be used as either headline or body copy type. However, here is a suggested best use of hierarchy.
PRIMARY HEADLINE Founders Grotesk X-Condensed Semibold & Bold
May only be used for headlines
UNTOLD STORIES WE
UNCOVER MOMENTS IN TIME
PRESERVE THEN ARCHIVE
SECONDARY Albra Book
Can be used for headlines and body copy
Streetwear with a purpose is in our DNA. Our collections and designs are centered around releasing impactful messages geared towards driving conversations and inspiring positive change.
TERTIARY Helvetica
Can be used for headlines and body copy
UPRISERS® is a female founded lifestyle brand dedicated to building a more sustainable future with their groundbreaking UPRS 2.0 — an intersection of environment and community sustainability. We utilize existing materials and historical artifacts to remake new designs into limited edition capsules that seamlessly blend cultures, designs, communities and materials.
UPRISERS® Family Drive
A celebration of community, connection, and giving back.
It’s a chance to come together and ask: “How do we show up for our community?”
TYPOGRAPHY
Vivaldi
All UPRISERS brand fonts may be used for Family Drive including VIVALDI.
Vivaldi may be used as a headline.
color
Including the brand colors below, each year one color outside the guidelines may be used as a featured color.
UPRISERS® Black
UPRISERS® Beige
UPRISERS® White
Meet
TEN-TEN!
DID YOU KNOW that the Maneki-Neko origin story starts from the legend of a man who was saved from a strike of lightning when a cat beckoned him to enter a temple? This traditional Japanese figurine is believed to bring good fortune, and can be found in store windows around the world.
The UPRISERS Maneki-Neko, TEN-TEN, entered our lives on World Mental Health Day (October 10) and invites inspiring conversations that challenge the status quo.
TEN-TEN is here to SEE you and be SQUEEZED by you.
TEN-TEN BEST USE
Ten-Ten in their traditional color palette. Color placements should not be mixed up.
An outlined version of Ten-Ten is permitted.
Ten-Ten may be used without their UPRISERS' platform.
Re-colored/re-imagined versions of Ten-Ten are welcome for special events and brand collaborations.
A new premium line within the UPRISERS Universe, that marks the next chapter for the brand. With each piece cared for through limited batch production materials, UPRS embodies the intersection of environmental consciousness, cultural storytelling, and community sustainability.
COLOR
This sub-brand takes a more serious tone. UPRISERS white, beige, and black may only be used here.
UPRISERS® Black
UPRISERS® White
TYPE
All brand fonts except Albra Book may be used here.
Reach out to hello@weareuprisers.com
for any questions!